Perplexity Partners with PayPal to Launch AI-Powered Shopping Tool
AI startup Perplexity unveils a free shopping feature integrating PayPal's payment infrastructure, enabling direct purchases from search results. The 'agentic' tool—set for U.S. rollout next week—leverages past search behavior for personalized commerce. PayPal assumes transaction responsibilities, including buyer protection, while Perplexity phases out its paid 'Buy With Pro' service.
The MOVE signals Perplexity's pivot toward monetizing search-enabled commerce without disclosing revenue shares. Industry observers note the partnership accelerates AI's encroachment into e-commerce, mirroring broader tech trends of embedding transactional capabilities within informational platforms.